Target Audience

Reflecting on our media piece, my group thought it would be necessary to carve out a specific target audience in order to approach the conecpt of marketing and production in an appropriate way. Due to the deep and mature themes of our film , I believed it would be important to register our target audience as one of an older age group ((16-45) with a certificate of 15) who sustain professional occupations. In regards to gender persuasion, it becomes apparent through the themes that it isnt the gender that is most important but it is the social class. The film develops into highly physiological thriller, and therefore the target audience would have to have quite a developed educational standard to understand the plot and make the connection meaningful. Also the high budget nature of our production makes it clear that our film would have to appeal to a paying adult audience.